Social Media Marketing

Brief

Revamp of digital marketing strategy and grow the consumer market digitally especially during the time of lockdown in the country.

The Solutions

• Customer engagements including high-quality video content.
• Creatives for special days and occasions.
• WhatsApp adaptations for e-commerce store and service.
• Carefully crafted customized SMSs to current and prospective customers.
• A Facebook shop was set up for easier checkout and enhanced visibility of their products.
• A landing page was created for the purpose of running SEM campaigns.
• Lead generation campaigns on Facebook and Instagram.

The Results

• Increased the CTR by 3.87% and reduced the Avg. CPC by Rs. 3.4 on SEM campaigns.
• Generated a total of 2,100 leads through social media and landing page, with a validity of 26% and 8 confirmed bookings.
• Created 124 original posts with an engagement close to 7,000.
• Grew following on social media platforms by an average of 40%.
• Considerable increase in reach for organic posts.