Online PR

Brief

Launch and market a new improved variant of the FIS V Injection Mortar Online.

The Solutions

• Created a comprehensive Marketing Plan including pre and post launch activities.
• Launched the new product on Youtube Premiere and Facebook Live.
• Shot high quality videos and created engaging content.
• Developed press releases and disseminated them online.
• Carried out WhatsApp marketing to the trade.
• Email and LinkedIn Marketing to the Sales team and Corporate Clients.

The Results

• 2053 views on Youtube and over 14,000 views on Facebook Live.
• Press Coverage across 123 online sites.
• More than 9000 trade partners reached through Email and Whatsapp.