July 30, 2025

9 Types of Google Ads Campaigns Explained: When to Use Them

by Neeraj Moorjani
July 30, 2025August 4, 2025

Introduction The introduction of digital-first business and data-driven marketing has made Google Ads one of the most significant tools utilized in acquiring potential customers. Yet, it may be daunting to explore various kinds of campaigns in Google Ads. The types… Read More »9 Types of Google Ads Campaigns Explained: When to Use Them

How to Run A/B Tests on Your PPC Ads for Better Clicks and Conversions

by Neeraj Moorjani
July 30, 2025July 30, 2025

Introduction With pay-per-click (PPC) advertising, you have the control to reach your target audience, but how do you tell which image or which copy leads to a click? That is where A/B testing of PPC ads comes into play, then.… Read More »How to Run A/B Tests on Your PPC Ads for Better Clicks and Conversions