Pay-per-click (PPC) advertising can be a game changer, it all depends on who’s managing it. According to Digital Silk, Paid ads are driving big results in 2025. Whether you’re growing an already established business or a startup taking your first digital steps, deciding between an in-house PPC team or hiring an agency can be confusing.
Wondering how to pick the right one? Here’s a breakdown:
In-House PPC vs Agency: A Quick Comparison
| Criteria | In-House PPC | Hiring a PPC Agency |
| Expertise | Limited to the internal team’s skillset | Access to PPC specialists across platforms |
| Cost | Fixed salaries + tools | Scalable pricing based on services |
| Speed & Efficiency | May lack bandwidth | A dedicated team ensures quicker execution |
| Tool Access | May need to invest separately | Usually included in the agency’s offering |
| Scalability | Slower for rapid campaign growth | Easily scalable based on budget and need |
| Insights & Strategy | Based on internal data | Data-driven strategies using broader market trends |
Here are the Pros and Cons of In-House PPC
Pros:
- Complete control over campaign strategies and decisions.
- Easy alignment with brand voice and internal marketing efforts.
- Direct communication and real-time changes.
Cons:
- They have limited exposure to industry trends and changes. According to WordStream, In-house agencies spend 33% more time troubleshooting technical issues due to limited resources.
- In-house teams will not get access to most of the PPC management tools, as they can get expensive.
- Scaling campaigns quickly could become overwhelming.
Here are the Pros and Cons of Hiring a PPC Agency?
Pros:
- Agencies tend to have more experience working with multiple clients from various platforms and industries.
- You get access to advanced tools, detailed and developed strategies and AI optimizations.
- You will get more time to focus on your business instead of worrying about running the ads.
Cons:
- You will not have control over the day-to-day actions.
- Coordination might be required for smooth communication.
- Onboarding them might take some time.
Still can’t decide? Here’s an easy way to understand:
Hiring an agency is like using a ride-share with an experienced driver. In-house is like driving your own car in peak traffic; you know the destination, but the journey might be slower (and way more stressful).
How Should You Decide Between In-House and an Agency?
Ask yourself these questions:
- Do I have a team of trained people in PPC?
- Can we consistently optimize and monitor campaigns?
- Is it affordable for us to buy multiple tools?
- Do we have time to stay updated on ad platform changes?
If you answered no to most of these, hiring a PPC agency might be your best choice.
Additionally, benefits of hiring a digital marketing agency include access to a wide talent pool, performance-based accountability, and up-to-date strategies, without having to train or onboard anyone.
What Mistakes Should You Avoid When Making This Choice?
- Underestimating how much do the marketing tools cost if you go in-house.
- Assuming agencies are too expensive, many offer flexible packages.
- Coming to a decision without thinking about what you want.
- Expecting overnight results, PPC takes testing and refining.
Conclusion
Both options, in-house PPC management and hiring a PPC specialist or firm, have their place depending on your business needs. If you want full control and have the time/resources, in-house can work. But if you’re looking for speed, expertise, and better ROI, working with an agency could be your best bet.
Whatever you choose, remember that PPC is an investment. And the right team, internal or external, can help you turn clicks into customers. Get in touch with the Top PPC firm in Bangalore to get started.
FAQs
1. Is it cheaper to manage PPC in-house?
Initially, it might seem cheaper, but long-term results depend on expertise. Poorly managed campaigns can cost more in lost conversions.
2. How to find out if an agency is worth the investment?
Look at their case studies, experience, and results for clients in similar industries. Ask about reporting frequency and transparency.
3. Can a small business afford a PPC agency?
Yes! Many agencies offer tailored plans for startups. You don’t need to invest a lot to get started.
4. What if I want to switch from in-house to agency later?
That’s absolutely possible. Just ensure all campaign data and account ownership stay with your business.