Did you know that over 5.24 billion people worldwide use social media in 2025 and the number is expected to grow even more in 2026? With so many platforms available, knowing where to market your business can make a huge difference in your success. Social Media platforms are one of the best ways to reach out to the target audience where they primarily use the platforms for entertainment.
In 2025, it is believed that brands should catch up with the online audience to maintain an engaging space. These platforms have become a key aspect for any brand to know before taking their business online, with respect to connecting with your audience, advertise and promote your brand and business. It is also essential to know the top social media platforms for your business, which platform is right for your business and how to use each social media platform for business.
Why is social media marketing important?
The global social media advertising market is expected to grow about 256.5 billion dollars in 2026. It’s not always about staying active on social media platforms when it comes to business. It’s also about spreading your business online by engaging with people, making good impressions and selling your products and services. With respect to engagement, it’s not only about likes, comments, shares and views but it’s also about having meaningful conversations with the audience and answering their queries.
- Higher Awareness of the Brand
- Driving Website Traffic
- Engaging Customers and Building Relationships
- Cost-Effectiveness
- Assistance and Customer Service
- Competitive Analysis
- Establishing Authenticity for Your Brand
- Improved SEO
Social media does not directly impact Google rankings, but it helps drive traffic to your website, enhancing brand identity, awareness and engagement. As an example, let’s see how brands not only market their products or services but connect with their audience.
Brand: Zepto
Zepto recently posted on the occasion of an ODI cricket match after India’s victory. The post was made with humour appeal and has increased the engagement rates of the audience in the comment section.
Here’s a detailed blog on the top social media platforms for business and how to use each social media platform for business.
How can you market your brands on social media?
As there are billions of active users across social media platforms such as Facebook, Instagram, YouTube, and LinkedIn have billions of users, there’s a good opportunity for businesses to target their audience and customers across the country. Social Media marketing has become an essential element for several reasons, due to its tendency to reach a wider audience.
A drawback in traditional marketing has been balanced with the help of social media marketing for businesses by engaging with the audience through real time interactive platforms. Being an interactive medium, social media paves the way to take the customers and audience’s suggestions into account. It directly helps them by giving new ideas and direct suggestions without any third party influence, by this the brand and business can directly communicate with the audience and it helps them in improvising their products and services.
Marketing in social media platforms does not only focus on a single perspective of the business but it also focuses on brand awareness, connecting with customers and increasing sales. When the audience and users frequently come across a brand, it’s more likely to register in their minds, thus creating brand awareness between the targeted mass. Marketers believe that most of the products and services marketed online have more effectiveness, leading to brand trust and loyalty. Additionally, from the brand’s point of view, social media provides more perception about the customer behaviour, which helps the brands to study, analyse and find the appropriate target audience.
A well-defined plan is necessary for social media marketing to be successful. Here are some strategies for brand marketing:
- Define your Objectives: Determining your goals for using social media is the first step. Whether your goal is to improve customer engagement, generate leads, or raise brand awareness, having specific goals can help you stay on course.
- Understand your Target Audience: Different social media platforms cater to different demographics and every business should understand their buyer persona. Knowing who your audience is and where they are most active is crucial for success. You can better understand their requirements, interests and online behaviour by carrying out in-depth market research.
- Engaging Content: When it comes to social media, content is everything. The secret to getting consumers’ attention is to post interesting, educational and eye-catching content. It includes pictures, videos, polls, blog posts and any other interactive content.
- Engage with your Audience: Don’t just post and forget; interact with your audience. To establish a rapport with your followers, reply to their mentions, direct messages, and comments. One of the best strategies to raise the awareness and trustworthiness of your business is through engagement.
- Make Use of Paid Promotion: Social media organic reach is frequently constrained, particularly for commercial accounts. You can increase the visibility of your content and target particular demographics by spending money on paid advertising, like Facebook Ads or Instagram Ads.
- Analytics to measure success: Social networking sites give you information about how well your posts are performing. You may adjust your tactics to get better outcomes by looking at data like engagement rate, click-through rate and conversions. With the help of social media performance tools like Sprout Social, Hootsuite, Google Analytics, Buffer etc., you can analyse the performance of your social media pages and posts.
How to find and categorise your target audience for social media marketing?
An effective social media marketing strategy requires a thorough understanding of your target demographic, which is also known as buyer persona. Based on research and data about your current and potential consumers, a buyer persona is a semi-fictional depiction of your ideal client that helps you customise your marketing and sales efforts by understanding their demographics, behaviours, motivations, and objectives. You can provide highly relevant content, increase engagement and increase conversions by recognising and classifying them.
- Identify Your Ideal Client: Begin by describing the traits of your ideal client. Think about:
- Demographics: location, income, education, age and gender.
- Interests, values, lifestyle and pain areas are examples of psychographics.
- Behavioural data includes preferences for content, brand interactions and purchasing patterns.
- Examine Your existing clients: Examine your existing clients and note the commonalities. You can use Social Media Insights such as Facebook Audience Insights, Instagram Insights and Website Analytics (Google Analytics) to identify them. Consumer Feedback & Surveys can help to understand the audience in a better way.
- Analyse Competitors’ Audiences: Examine who is interacting with the content of your rivals. They may learn more about the demographics and engagement of their audience with the help of tools like BuzzSumo, Hootsuite and SEMrush.
- Employ Social Listening Resources: You can see what subjects your potential customers are interested in by using platforms such as Brandwatch, Mention and Sprout Social, which track discussions about your sector.
- Categorise your target audience:
After gathering information, divide your audience into groups:
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- Demographic Segments: Location-based audiences and age categories (Gen Z, Millennials, etc.).
- Interest-Based Segments: Fashionistas, gamers, fitness fanatics, etc.
- Brand loyalists, seasonal purchasers, and frequent consumers are examples of behavior-based segments.
- Platform-Specific Segments: Instagram users (visual material), LinkedIn professionals (business-to-business) content and TikTok users (short videos).
- Create personalised content for each segment:
Make sure your content strategy is appropriate for each category such as,
-
- Millennials and Gen Z – Interactive content (Reels, Memes)
- Experts – Thought leadership posts on X and LinkedIn
- Online shopping Customers – Product demonstrations and promotions like product haul, tech reviews, food vlogs, tutorials, restaurant reviews, and usage guides. (Facebook, Instagram and YouTube)
Users’ demographics and statistics any business should know
The classification of the demographics of social media users are sorted in the table below:
| Platform | Monthly Active Users (MAU) | Age Group Distribution (Percentage) | Gender Distribution | Top User Locations |
| 3 billion + | 25 – 34 (31.1%),
18 – 24 (23%), 65+ (6.1%) |
56.8% – Male, 43.2% – Female | India, USA, Indonesia and Brazil | |
| 2 billion + | Under 35 (60%),
18 – 24 (31.7%), 35+ (32%) |
50.6% – Male,
49.4% – Female |
India, USA, Brazil, Indonesia, Turkey | |
| YouTube | 2.5 billion + | 25 – 34 (largest),
35 – 44 (17.9%), 18 – 24 (15.7%), 55 – 64 (9.4%), 65+ (9.5%) |
54.3% – Male,
45.7% – Female |
India, USA, Brazil |
| 1 billion + | 25 – 34 (60%),
18 – 24 (21.7%), 55+ (3.8%) |
56.4% – Male
43.6% – Female |
USA, India, Brazil, China | |
| X (Twitter) | 600 million + | 25 – 34 (29.95%)
18 – 24 (27.63%) 35 – 44 (18.02%) |
60% – Male
40% – Female |
USA, UK, Brazil, Turkey, Mexico |
| 553 million + | Women 25 – 34 Largest group | 69.4% – Female
22.6% – Male 8% – Unspecified |
USA, Brazil |
Which social media platform is right for your business?
Establishing strong engagement on all social media channels is crucial for increasing brand recognition and interaction. But being visible isn’t enough. What really works is concentrating on conversions that are specific to each platform.
Every social media platform has a distinct audience’s goal and behaviour. Instagram thrives on visual storytelling and engagement, whereas LinkedIn might be the best platform for generating B2B leads. While X (Twitter) works well for immediate conversations, Facebook encourages community formation. You can make sure that your visibility results in measurable business outcomes by being aware of these differences and creating your calls to action, advertisements, and content effectively.
The most widely used platforms and the kinds of businesses they work well for are broken out here:
| Platform | Age Group | Suitable For | Content Type | Best Features | Tips for Businesses |
| 25-54 years | Fashion, restaurants, beauty, fitness, e-commerce | Text, photos, videos, live streams | Wide audience reach, diverse content support | Use Facebook Ads, engage with groups, post consistently | |
| 18-34 years | Fashion, food, travel, beauty, home decor, handmade good s | Photos, Stories, Reels, Shopping | High engagement, visual storytelling | Utilize hashtags, collaborate with influencers, post high-quality visuals | |
| YouTube | 18-49 years | SaaS, fitness, education, e-commerce, lifestyle content | Tutorials, testimonials, product reviews, vlogs | Long-form content, high audience retention | Create informative videos, optimize titles and thumbnails, engage with comments |
| X (Twitter) | 25-44 years | News, technology, discussions, real-time updates | Short text, threads, images, GIFs | Trending topics, quick interaction | Engage in trending conversations, use relevant hashtags, be concise |
| 25-55 years | B2B, professional services, education, consulting | Articles, industry updates, job postings | Networking, professional branding | Share industry insights, connect with professionals, publish thought-leadership content | |
| 18-45 years (mostly women) | Fashion, beauty, home decor, DIY, jewelry, art | Pins, visual boards, step-by-step guides | Inspiration-driven search, high conversion rates | Optimize pin descriptions, use vertical images, link back to website |
What are the outcomes of Marketing in Social Media?
A successful social media marketing plan can have far-reaching effects. The following are some of the main outcomes that companies can anticipate:
- Enhanced Brand Awareness: Being consistent in posting engaging contents for social media and interacting with your users, the brand gains more visibility. The more people engage with your content, the more likely it is that potential buyers will recognise your brand.
- Increased Customer Loyalty: Social media enables brands to establish a more personal connection with their clients and humanise their brand. Building trust and establishing long-term partnerships requires listening to consumer input, resolving issues and acknowledging accomplishments.
- Increased Website Traffic: Posting links to your landing pages or website on social media increases traffic and may lead to more conversions. Using call the action keys and links in the posts encourages users to visit your website for further information.
- Lead Generation and Sales: Generating leads and increasing sales, social media marketing can have a direct effect on your business. As shopping elements are integrated into platforms like Facebook and Instagram, it enables companies to sell directly on social media.
- Valuable insights: Social media analytics give companies comprehensive data about their audience, including their demographics, preferences, and actions. These insights improve future marketing efforts by assisting brands in optimising their campaigns and content.
Final thoughts:
Businesses must now use social media marketing; it is no longer an option. In recent years, especially in 2025, success on social media requires an organised approach and goes beyond simply being active on the right platform. BLeap Digital has 8+ years of expertise in digital marketing, handled more than 170 clients, could help your brand and business in maximising their social media potential through engagement-driven content and tailored advertising strategies and exceptional social media services. Stay ahead of typical errors and let our professionals create a significant impact, data-driven social media strategy that produces concrete results. Take your brand to the next level by partnering with BLeap Digital today!