CASE STUDY
How We Increased Organic
Traffic for a Construction Estimation and Detailing Company
Client Name
NaRDil Enterprise
Industry
Estimation Detailing & Virtual Construction (B2B Services)
Services
SEO Social Media Management
Tools
Semrush , Google Analytics & Search Console
About the client
NaRDil Enterprise has been a trusted name in US construction support services since 2005. Known for its expertise in Estimation, Detailing, BIM, and Virtual Construction, the company has consistently delivered reliable and high-quality solutions. NaRDil’s commitment to professionalism, client satisfaction, and employee well-being sets it apart as a leader in the industry.
Clicks
0
k
Impressions
0
k
CTR
0
%
The Challenges
NaRDil’s strong industry reputation laid a solid foundation for digital growth, yet there were key opportunities to better align their online presence with their expertise. The website required user experience enhancements to improve navigation and engagement. and it also faced mobile responsive issues that hindered accessibility on various devices Additionally, content across key pages had not yet been fully optimized to target high-value, industry-specific keywords.
Solutions
UX/UI & Website Development Improvements
We provided strategic design feedback to enhance the website’s user interface and overall usability. The goal was to make the experience smoother for both prospective clients and returning visitors. Clear service flows, mobile responsiveness, and cleaner layouts were introduced to keep users engaged and reduce bounce rates.
Search Engine Optimization (SEO)
We began with a detailed SEO audit and quickly implemented key improvements across NaRDil’s service and blog pages. We updated meta tags, enhanced on-page content, fixed broken internal links, and optimized URLs to be clean and keyword-rich. We also added schema markup to help search engines better interpret the site’s content and boost its visibility.
To strengthen NaRDil’s domain authority, we focused on building high-quality backlinks through targeted forum submissions, relevant PR placements, and strategic guest posting on industry-specific websites. These efforts helped establish NaRDil as a trusted voice in their field and improved their ability to rank for high-intent keywords tied directly to their core services.
Local SEO Optimization
To boost NaRDil’s visibility in local search results, we focused on key Local SEO strategies. We ensured their NAP (Name, Address, Phone number) was consistent across all platforms and submitted their business to reputable online directories.
Most importantly, we optimized their Google My Business (GMB) profile by adding accurate business details, showcasing their services, uploading high-quality images, and posting regular updates. These efforts helped NaRDil show up more often in Google Maps and local search results, right when potential clients were looking for construction estimation services nearby.
Linkedin Management
We optimized NaRDil’s LinkedIn presence to strengthen their credibility and connect with the right B2B audience. We refined the company profile with clear, professional branding, updated service descriptions, and keyword-rich content to improve discoverability. To position NaRDil as an industry authority, we also shared targeted content tailored to decision-makers in the construction and estimation space. These efforts helped attract more relevant connections, build trust, and generate new business opportunities through LinkedIn.
What Our Client Says
Within just a few months of implementing the changes, NaRDil saw a significant boost in both search rankings and user engagement. Several key pages achieved first-page rankings for highly relevant, industry-specific keywords, helping the brand connect more effectively with its target audience online.
| What Our Client Says | Page |
|---|---|
| Concrete estimation service | Home Page - Estimation Detailing & Virtual Construction |
| Rebar Estimating Services | Home Page - Estimation Detailing & Virtual Construction |
| Stud rail estimation services | Service page - Stud Estimation |
| Stud rail estimation services | Service page - Stud Estimation |
| 3D Rebar detailing | Blog page - 3d Rebar Detailing a Revolutionary Approach to Successful Construction Projects |
| Concrete estimating and take-off service | Blog - Tips for Concrete Takeoff for Estimators and Contractors |
What Our Client Says
We’ve been working with Bleap for social media marketing, SEO, and website development, and it’s been a great experience. Their efforts have really helped boost our online presence, and we’re seeing steady, promising results.
The team is responsive, professional, and easy to work with. They understand our goals and make sure our brand reaches the right audience. Plus, the improvements they made to our mobile site have made a real difference in user experience.
Overall, we’re happy with their services and excited to see even more growth with their support. Highly recommend!