Skip to content

Bleap Digital

How we Increased 441.4% Organic Traffic for Whitecaps: A SEO Case Study

Client Name

Whitecaps

Industry

Education & Training Industry

Services

SEO

Tools

Semrush
Google Analytics
Search Console

Clicks increased by

53%

Impressions Boosted by

269%

New Users Improved by

683%

About the client

Whitecaps, a leading baking institute in Bangalore since 2017, is led by expert chefs trained in baking capitals like France and Italy. Their courses are designed for everyone, whether you’re a beginner exploring baking or an aspiring entrepreneur. They have successfully trained over 105+ batches. Whitecaps continues to set the benchmark for excellence in baking education.

About the client

The Challenges

The Challenges

Low Online Visibility

The institute was not ranking well for important keywords like “baking courses in Bangalore” or “best baking institute in India,” making it hard for potential students to find them online.

Lack of Local Enquiries

Despite being well-established, Whitecaps struggled to attract local students, resulting in a low number of inquiries and in-person visits to explore their courses.

These challenges made it difficult for Whitecaps to reach their target audience and grow their enrollment.

Solutions

Bleap Digital’s SEO team implemented a comprehensive strategy, revamping the website with a user-friendly design and targeting unique keywords. Additionally, we created a content funnel to attract audiences at every stage and optimized the Google Business Profile to enhance local search visibility and drive walk-ins.

Read on to discover how Bleap Digital achieved remarkable growth for whitecaps.

Website Revamp

A well-designed page builds trust and credibility.  We created website pages that detailed the courses offered by Whitecaps, clearly outlining what students would learn. This helped potential customers easily understand the value that Whitecaps offers.

Before

Group-27876 (1)

It was difficult for users and search engines to relate to the primary courses offered on their old website due to its lack of structure and clarity in details.

Line 56 (1)

After

Group-27876 (2) (1)

We revamped the home page by highlighting their unique selling points, campus environments, course features, and impressive placement records, to provide a proper understanding of courses offered and a seamless user experience to the students.

Group-27876 (2) (2)

Each course now highlights the exact skills students will master, giving them a detailed roadmap of what they’ll achieve. New layout ensures all information is easy to find and visually engaging.

Competitor and Keyword Analysis

We carefully analyzed competitors to identify gaps and opportunities. Targeted keywords with high search volumes were strategically incorporated into the website. We boosted visibility and successfully attracted more high-quality traffic.

Content Strategy

Keyword Volume:

We implemented a focused approach to keyword optimization by boosting monthly clicks, ensuring maximum visibility, and targeting the right audience through search engines.

Monthly Blog Posts:

We initially planned to publish blogs per month, focusing on building topical authority. This strategic approach aims to enhance Google’s perception of the brand’s trust, credibility, and reputation. Additionally, we optimized existing blogs to sustain and grow organic traffic effectively, resulting in over 2,000+ clicks and 380,000+ impressions.

Guest Posts:

We successfully contributed a guest blog to a relevant platform, which helped increase the brand’s visibility and credibility in the industry. Additionally, it provided valuable backlinks, which boosted the website’s search engine rankings, driving more traffic and improving overall online presence.

Google Business Profile Optimization

We regularly updated posts on their Google Business Profile and optimized local keywords. This enhanced their local search visibility, driving more foot traffic and inquiries.

Result

As a result, Bleapdigital’s SEO team achieved higher visibility for their core keywords, securing TOP 3 to TOP 10 positions. This improvement in rankings led to a 441.4% increase in organic traffic and a significant rise in inquiries, ensuring a steady flow of leads and driving substantial growth for Whitecaps.

Watch our clients says

We will analyze your business and share our ideas

Case Studies

Our Success Speaks

Take a look at how our efforts have helped clients overcome obstacles and achieve incredible results