How to first select an influencer in Bangalore?
- Brand Awareness of New product or service
- Brand Advocacy
- Traffic to the Website
- New Product Launch
- Event promotions
Do the Influencer followers and content resonate with my target audience?
What can we identify out of these tools?
- Influencer engagement
- Influencer followers
- How many paid collabs
- Quality of the content
- Bot Followers VS genuine followers
- Previous Associations
- Mega-influencers with more than a million followers (think celebrities).
- Macro-influencers with 500K to 1 million followers.
- Mid-tier influencers with 50K to 500K followers.
- Micro-influencers with 10K to 50K followers.
- Nano-influencers with 1K to 10K followers.
Bot Followers VS genuine followers
We can also check the history of the instagram handle to see if they have previously partnered with brands which suit your audience.
So hope this information guides you in the correct way of selecting an influencer in Bangalore.