Outbound marketing is what most social media marketing agencies in Bangalore and around the world consider advertising or digital marketing. It is the copy that marketers broadcast to an audience through various channels. Generally speaking, outbound marketing hopes to drive awareness through the persuasiveness of the advertisement. It is intrusive by nature, meaning you see whether you want to or not.
Inbound marketing focuses on creating brand awareness and interest through offering quality, value-added content to your target. This content is delivered through channels, blog posts, social media, email marketing, etc., where your target must actively choose to interact with it or not. While outbound is helpful in driving awareness in all cases, inbound is helpful for conversion.
Bleap is a Social Media Marketing Agency in Bangalore offering a range of services from Account Management to Growth Strategies and Content Creation, all produced to reinforce that relationship, elevate the consumer response, and increase brand awareness and conversion to your site.
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