CASE STUDY
How We Increased Organic
Traffic for A Healthcare Industry: A SEO Case Study
Client Name
Dr Mehta’s Hospitals
Industry
Estimation, Detailing & Virtual Construction
Services
Search Engine Optimization & Social Media Marketing
Tools
Semrush, Google Analytics, SE Ranking GMB Everywhere & Search Console
About the client
Dr. Mehta’s Hospitals is one of Chennai’s leading multispeciality healthcare providers, with a legacy spanning over 90 years. They offer expert care across 50+ specialties and 10 dedicated Centers of Excellence from Centers of Excellence, from Cardiology to Pediatrics and more.
With two modern hospitals located in Chetpet and Velappanchavadi, they have over 400 beds and a clear mission: to put patients first. Their experienced doctors use advanced technology and a patient-first approach to make quality healthcare more affordable, accessible, and reliable for everyone.
Dr. Mehta’s Hospitals is already a well-known brand, so why invest in SEO?
People Still Google Everything:
Even if they know your name, most people search for symptoms, treatments, or healthcare services, not your brand directly. If you’re not showing up in those searches, they’ll choose someone who is.
Low visibility in local search results.
The hospital wasn’t appearing in “near me” searches or results tied to specific locations. This meant they were missing out on high-intent, local patients looking for care nearby.
Technical SEO gaps.
The website had several foundational issues, including unoptimized URLs, missing metadata, and inconsistent keyword targeting across specialties. These factors made it harder for search engines and patients to find the right pages.
Solutions
Website & UX/UI Improvements
We improved the site structure, while also designing a blog page that is easy to navigate and enhances the overall user experience by making information more accessible and engaging.
Speciality-wise on-page optimization
We started with key departments Cardiology, Paediatrics, Orthopedics, and Obstetrics & Gynaecology, with better headings, meta tags, and patient-focused content.
Technical SEO Improvements
We fixed technical issues, removed duplicate content, added schema, improved page speed, and cleaned up spam links to make the site healthier and easier to rank.
Local SEO targeting
Searches like “best hospital near me” are showing results within a 5km radius of locations. Optimising for local search helps capture high-intent patients in the area to make sure both the Vellapanchavadi and Chetpet branches show up in those nearby searches, making it easier for patients in the area to find care fast.
Monthly blog strategy
Each blog was built around actual patient searches. We created search-friendly blogs that addressed common health questions by speciality (e.g., “When should I see a pediatrician?” or “symptoms of heart attack”). These were designed to answer real patient queries while helping patients to get answers and boosting the brand’s authority.
| Speciality | Blog Topic |
|---|---|
| Cardiology | Cardiology - Cardiology - Which heart symptoms mean you seek medical help |
| Pediatric | Pediatric - Pediatric - 17 Immunity - Boosting Food For childern This Summer |
Off-Page Strategy
Focused on building strong brand authority and presence across relevant external channels.
Results
Keywords Now ranks on Page 1
- Best multispeciality hospital in Chennai
- Best hospital in Chennai
- Best cardiac hospital in Chennai
- Best gynecologist hospital in Chennai
- Best cardiac hospital in Chennai
- Best gynecologist hospital in Chennai
Traffic Growth
The site saw a 2.3x increase in organic traffic over six months.
Featured in AI Overviews & Snippets
Our structured, intent-rich content is being pulled into AI-generated summaries and Featured Snippets, further boosting search visibility and topical authority.
Local search visibility
We saw increased visibility in local search results, actively looking for care in the area.
Appointments Booked via Organic Search
Alongside traffic growth, we tracked a direct impact on patient conversions. In just one month, organic sessions drove 1,790 booked appointments, a 319% increase compared to the previous month (427). This clearly demonstrates that SEO improvements not only brought more visitors but also converted them into real patients for the hospital.
